The Denver Art Museum tapped their own talent and staff to create the new branding and logo which debuted on September 14, 2020. The new branding emphasizes that art is for “everyone” and should be welcoming and accessible for all. The design was originally planned to coincide with the opening of the renovated Martin building, but the building’s opening is currently on hold due to COVID – 19.
This new brand and logo was a collaborative process led by
Tasso Stathopulos, Senior Manager of Brand & Design. The YouTube announcement shares the concept of disbanding pretentious notions of “Art” and instead sharing “art” as it connects us all.
In addition to the new logo, Denver Art Museum also unveiled a new cohesive look for their member magazine and online website.
As the Denver Art Museum continues to evolve, Scott Reiman is proud to support them and their Free for Kids program.